ACCUMULATION – INFLUX

PERFORMANCE STUDY, 2011

UN-BEER SONATA

UN-BEER SONATA prompts an ironic attitude against the female stereotype and objectification of women extensively promoted by the beer industry in Brazil. Perpetuating sexist behavior, the association comparing women and beer can be seen in the majority of the advertising campaigns from the 1980’s and 1990’s (the temporal context in which I grew up). Nevertheless, it is still recurrent in contemporary TV campaigns and beer branding, even after the 2008 advertising regulatory norms by CONAR, the Advertising Normative National Council - that has designated that “advertising models should never be treated as sexual objects”.

 

In response to this context, I calmly break beer bottles of several brands against the floor. The intention is to create accumulation of broken glass and liquid under my high heels. The repeated action creates a sonata of displeasure and irony dedicated to the context I address. The persistence of the action returns the symbolic violence of these TV spots, which infamously claim to celebrate the sensuality of Brazilian women.

CREDITS

Conceived and performed by Cristiane Bouger

Photo Documentation by Levi Gonzalez

 

Special thanks to Vava Stefanescu, Cosmin Manolescu, Levi Gonzalez, Jillian Peña, and Larissa Brandão.

PERFORMANCES

CLUJ-NAPOCA, ROMANIA

2011  Fabrica de Pensule, as part of Movement Research Moving Dialogue – A New York/Bucharest Exchange. May 12, 2011.

FUNDS

This study in Cluj-Napoca was possible, in part, by Movement Research Moving Dialogue – A New York/Bucharest Exchange with the support of the Romanian Cultural Institute New York, the Centrul Național al Dansului București – CNDB, Dance Theater Workshop, and Gabriela Tudor Foundation.